When marketing commercial real estate is always important to keep in mind the individual investors you’re trying to reach. Buyer pools can often been broken down into asset class, such as, apartments, retail shopping centers, office, or industrial. It’s crucial for commercial real estate agents to identify those investors seeking opportunities and provide them with current & accurate information. There are many tools provided to the modern commercial real estate agent to assist them in the marketing of investment properties. These tools can range from loopnet, costar, propertyline, to local news paper advertising, to email blasts. All these tools assist agents in successfully marketing commercial real estate properties, but should not solely be relied on. All successful commercial real estate agents know that the proper marketing of investment properties consists of a combination of online marketing with the tried and true method of cold calling. It’s vital for agents to identify the investors for a particular asset class and through cold calls commercial real estate agents can share the investment opportunity being marketed and at the same time build new relationships that could possibly lead to future opportunities down the line.
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